Nab: UNPOPULAR by Clemenger BBDO Melbourne for Nab

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Nab: UNPOPULAR

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Industry Banking & Financial Services
Media Film
Market Australia
Agency Clemenger BBDO Melbourne
Released February 2010

Awards

Spikes Asia 2011
Film Craft Craft: TV Silver

Credits & Description

UNPOPULAR
Advertiser NATIONAL AUSTRALIA BANK
Product BANK
Entrant REVOLVER Sydney, AUSTRALIA
Type of Entry: Craft: TV
Category: Cinematography
Title: UNPOPULAR
Advertiser/Client: NATIONAL AUSTRALIA BANK
Product/Service: BANK
Entrant Company: REVOLVER Sydney, AUSTRALIA
Advertising Agency: CLEMENGER BBDO MELBOURNE, AUSTRALIA
Creative Credits
Production Company: REVOLVER Sydney, AUSTRALIA
Name Company Position
Chairman: James Mcgrath Chief Creative Officer
Ant Keogh Executive Creative Director
Julian Schreiber/Tom Martin Creative Director
Julian Schreiber/Rohan Lancaster Copywriter
Tom Martin/Darren Pitt Art Director
Executive Producer: Sonia Von Bibra Agency Producer
Group Account Director: Simon Lamplough Account Supervisor
Account Director: Kelly Richardson Advertiser's Supervisor
Pip Smart/Executive Producer: Michael Ritchie Producer
Steve Rogers Director
Alexandre De Franceschi Editor
Nylon Studios Sound Studio
Fin Design And Effects Post Production
Account Manager: Jessica Hughes Account Manager
Russell Boyd Cinematographer
Guillotine EditingCompany
Brief Explanation:
This spot demonstrates the aftermath of the NAB 'Break Up' with all of the other Banks. Our NAB Banker experiences very unfriendly and disapproving stares as he leaves the club, predictably the 'Break Up' from the big Four hasn't won the bank any friends.