NAB: Stand-Ins by Clemenger BBDO Melbourne, Will O'Rourke for Nab

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NAB: Stand-Ins

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Industry Insurance
Media Film
Market Australia
Agency Clemenger BBDO Melbourne
Director Gary De The Glue Society
Creative Director Darren Pitt, Rohan Lancaster, Julian Schreiber, Tom Marting
Art Director Russel Fox
Copywriter Ben Keenan Director
Agency Will O'Rourke
Released October 2012

Credits & Description

Category: Finance & insurance
Brand: NAB
Agency: Clemenger BBDO Melbourne
Country: Australia
The NAB Stand-Ins, a team of NAB men and women who stand-in for your Grand Final Day commitments, found themselves learning a range of new skills during the 2012 Toyota AFL Grand Final - including crocodile wrangling.

The competition, created by Clemenger BBDO Melbourne, gave 20 winners and their guests seats at the Grand Final (complete with all the trappings), while a NAB Stand-In went and fulfilled their game day obligations, no matter how obscure.

As a result, NAB Stand-Ins travelled far and wide to take on roles as a fire fighter, a radio DJ, a beekeeper, a children's entertainer, an animal handler, a dog groomer, a wakeboarder and a ukulele player. One Stand-In even found herself giving a speech for a 21st birthday party.
Category: Finance & insurance
URL: http://nab.com.au/afl
Client: NAB
Agency: Clemenger BBDO Melbourne
Production: Will O_Rourke
Country: Australia
Director: The Glue Society
Executive Creative Director: Ant Keogh
Creative Director: Rohan Lancaster
Creative Director: darren pitt
Creative Director: Julian Schreiber
Creative Director: Tom Marting
Art Director: Russel Fox
Copywriter: Ben Keenan
Agency Producer - Sevda Cemo
Client Services Director - Simon Lamplough
Account Director - Belinda Danks-Woodley
Account Director - Jessica Hughes
Account Manager - Kate Joiner
Senior Planner - Heather Lewis
Client
Kevin Ramsdale - General Manger of Brand
Jodi Geddes - Head of Enterprise Sponsorship and Events
Lesa Brown - Brand Manager, Planning Brand Management
Editor - Tim Parrington
Post Production Offline - The Butchery
Online Operator - Eugene Richards
Post Production Online - The Refinery
Sound - Flagstaff Studios
Sound Engineer - Paul Le Couteur
Music - Level Two Music / Flagstaff Studios
Digital Production - Celia Karl
Print Production - Ben Nash