National Geographic Film Sandstorm by DDB Paris

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Sandstorm

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market France
Agency DDB Paris
Executive Creative Director Sylvain Thirache, Alexandre Hervé
Copywriter Fabien Teichner
Released May 2013

Awards

Cannes Lions 2013
Film Lions Product & Service; Publications & Media Bronze

Credits & Description

Media: TV
Media: Media
Agency: DDB
Brand: National Geographic
Advertiser: NATGÉO WILD
Geo: Europe, France
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Copywriter: Fabien Teichner
Artistic Director: Alexandre Lagoet
Planners: Sébastien Genty, Romain Roux
Head of post-production: Sylvie Dumas
Realisation: Lawrence Wahba, Haroldo Palo Jr., Bob Poole, Jerry Butterfield
Sound: THE
Accounts: Cécile Cabon, Nouara Guenif
Planner: Sébastien Genty/Romain Roux

Brief Explanation
In a world where Photoshop and CGI catches our eyes' attention, this campaign was created in order to demonstrate that nature doesn't need any special effect to be breathtaking. The captured moments were chosen because they were unexpected, original but yet beautiful.
The
impertinent and offbeat tone of the voiceover
changes our perception of the images. It gives more value to the exceptional images we can see.