National Arts in Education Week: Headlock by Big & Tall Advertising for National Arts in Education Week

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National Arts in Education Week: Headlock

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Industry Public awareness
Media Film
Market United States
Agency Big & Tall Advertising
Director Matt Fischman
Editor Mike Rizzo
Released August 2012

Credits & Description

Category: Public services & utilities
Brand: National Arts in Education Week
Agency: Big & Tall Advertising
Country: United States of America
To talk about the importance of music programs in schools, this Big & Tall commercial takes a humorous tone with a more controversial topic. Bullying isnât something you normally joke about, but in this instance it helped make a point: that all types of kids become more productive if they are involved in music. Music programs in public schools have been on shaky ground over the last few years because of the down economy. Scott Kaplan, the writer of the ad, is a concerned parent of two musicians who wants to get the word out about this little discussed topic. To help promote National Arts in Education Week, the adâs creators are offering the video for free to any organization in the country where their music program is in jeopardy. Contact scott@scottmkaplan.com for more information.

Category: Public services & utilities
Client: National Arts in Education Week
Agency: Big & Tall Advertising
Production: Big & Tall Advertising
Country: United States of America
Director: Matt Fischman
Creative Director/ writer: scott kaplan
Creative Director/ art director: Chuck Tso
DoP: Vince Vennitti
Sound: Tom Jucarone
Sound Studio: Sound Lounge
Agency Producer: Stephanie Haberman
Editing Company: Mackenzie Cutler
Editor: Mike Rizzo