National Basketball Association (NBA) Film 0.4 by Goodby Silverstein & Partners San Francisco


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Industry Sports Teams & Events
Media Film
Market United States
Agency Goodby Silverstein & Partners San Francisco
Creative Director Jamie Barrett
Art Director Andy Dao
Account Supervisor Mark Schermers
Production Park Pictures
Director Lance Acord
Copywriter Eric Boyd
Producer Ahnee Boyce
Editor Matt Murphy
Released April 2011

Credits & Description

Category: Entertainment & Leisure
Advertiser: NBA
Product/Service: 2011 PLAYOFFS AND FINALS
Production Company: PARK PICTURES, Santa Monica, USA
Date of First Appearance: Apr 22 2011
Executive Creative Director: Jamie Barrett
Creative Director: Jamie Barrett
Copywriter: Eric Boyd
Art Director: Andy Dao
Agency Producer: Conor Duignan
Account Supervisor: Mark Schermers
Producer: Ahnee Boyce
Director: Lance Acord
Editor: Matt Murphy
Post Production: A52
Account Manager: Jason Bedecarre
Cinematographer: Lance Acord
Editing Company: Final Cut

English Description
The NBA Playoffs have produced amazing moments, created legends and defined rivalries. For 2011, the league wanted to reminds fans how amazing it is to witness the plays and the players that become the history of the game. In this campaign, we offer up the unique perspective of the one individual who has witnessed all the drama, tension and excitement firsthand. The basketball.