National Basketball Association (NBA) Film Joy by Translation


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Industry Sports Teams & Events
Media Film
Market United States
Agency Translation
Director The Malloys
Executive Creative Director Betsy Decker
Producer Kristen Cooler, Sasha Awn
Account Supervisor Rachael Fogel
Editor Brad Waskewich With Additional Versions By Daniel Truog
Production Superprime Films
Released November 2015

Credits & Description

"Joy" shows the suspense, thrill and excitement felt by fans and players during NBA basketball's most jaw dropping, and heart stopping moments. Several teams, including the Chicago Bulls and Golden State Warriors will roll out customized versions of the ad. "This Is Why We Play" from Translation captures the emotions behind basketball's universal appeal, showcasing stories of what motivates, inspires and excites teams, players and fans both on and off the court. Previously released spots include: "Anthem" and "Anticipation."
Category: Corporate identity
Client: The National Basketball Association
Agency: Translation
Production: Superprime Films
Country: United States of America
Director: The Malloys
Project Manager: Matt DeSimone
Chief Creative Officer: John Norman
Executive Creative Director: Betsy Decker
Creative Director/ writer: Andy Ferguson
Creative Director/ art director: Dave Clemans
Creative Director/ art director: Matthew McFerrin
Producer: Kristen Cooler
Executive Producer: Miriam Franklin
Group Account Director: Tim Van Hoof
Account Director: Justin Costa
Strategist: Lindsey Neeld
Chief Executive Officer: Steve Stoute
Account team: Rachael Fogel
Account team: Chris Martin
Brand/Client: NBA
Campaign Title: This Is Why We Play
Spot Title: “Joy”
First Air Date: October 27, 2015

Agency: Translation
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Executive Creative Director: Betsy Decker
Creative Director, Copywriter: Andy Ferguson
Creative Director, Art Director: Dave Clemans
Creative Director, Art Director: Matthew McFerrin
Strategist: Lindsey Neeld
Director of Content Production: Miriam Franklin
Content Producer: Kristen Cooler
Group Account Director: Tim Van Hoof
VP, Account Director: Justin Costa
Account Supervisor: Rachael Fogel
Account Executive: Chris Martin
Senior Project Manager: Matt DeSimone

Production Company: Superprime Films
Director: The Malloys
Director of Photography: Dimitri Karakatsanis
Executive Producer: Roger Zorovich
Line Producer: William Green
Editorial Company: Arcade Edit
Editor: Brad Waskewich
Assistant Editor: Chris Angel
Post Executive Producer: Sila Soyer
Post Producer: Fanny Cruz
VFX Company: Arcade Edit
VFX Artist: Tristian Wake
VFX Producer: Fanny Cruz
Audio Post: Heard City Mixer
Sound Designer: Phil Loeb
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn
Music: “Going Down Tonight”
Artist: Colby
Arranger: Kevin Bard