Unbelievable is BIG by Goodby Silverstein & Partners New York for National Basketball Association (NBA)

Unbelievable is BIG

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Industry Sports Teams & Events
Media Film
Market United States
Agency Goodby Silverstein & Partners New York
Production Pony Show Entertainment
Director Spike Lee
Executive Creative Director Jeff Goodby
Creative Director Marty Senn, Nick Klinkert, Adam Reeves
Art Director Meaghan Oikawa, Dustin Blouse
Copywriter Justin Pedone, Nick Morrissey
Producer Benton Roman, Juliet Tierney
Editor Matt Murphy, Stephen Berger
Released January 2013

Awards

Clio Awards, 2013
Film Technique Music-Adapted Bronze

Credits & Description

MPC recently collaborated with Spike Lee and Goodby, Silverstein & Partners on a trio of NBA spots featuring Clippers point guard Chris Paul and New York Knicks legend Bernard King.
Category: Entertainment & leisure
Client: NBA
Agency: Goodby, Silverstein & Partners
Country: United States of America
Client: NBA
Spot Title: âDisappearing Actâ, âKing of NYâ, âWandaâ
Air Date: January 2013
Agency: Goodby, Silverstein & Partners
Executive Creative Director: Jeff Goodby
Creative Director: Nick Klinkert
Creative Director: Adam Reeves
Creative Director: Marty Senn
Copywriter: Justin Pedone (âDisappearing Actâ)
Art Director: Dustin Blouse (âDisappearing Actâ)
Copywriter: Nick Morrissey (âKing of NYâ) (âWandaâ)
Art Director: Meaghan Oikawa (âKing of NYâ) (âWandaâ)
Producer: Benton Roman
Executive Producer: Tod Puckett
Director of Broadcast Production: Cindy Fluitt
Account Director: Jason Bedecarre
Account Manager: Janice McManemy
Assistant Account Manager: Heather Morba
Senior Business Affairs Manager: Julie Petruzzo
Production Company: Pony Show Entertainment
Director: Spike Lee
Executive Producers: Jeffrey Frankel, Susan Kirson
Line Producer: Fern Martin
DP: Jess Hall
Production Designer: Sarah Frank
Editorial: Final Cut
Editor: Stephen Berger (âDisappearing Actâ) (âWandaâ)
Editor: Matt Murphy (âKing of NYâ)
Assistant Editor: Kendra Juul, Chris Amos (âDisappearing Actâ) (âWandaâ)
Assistant Editor: Chris Amos (âKing of NYâ)
Senior Producer: Suzy Ramirez
Executive Producer: Saima Awan
VFX: MPC
VFX Supervisor/2D Lead: Jake Montgomery
2D Team: Jake Montgomery, David Hernandez, Lisa Ryan (âDisappearing Actâ), Katarina Arroyo (âDisappearing Actâ)
3D Lead: John Cherniack (âDisappearing Actâ)
3D Artists: William Schilthuis, Nikki Mull, Ian Wilson (âDisappearing Actâ)
2D Smoke: Ben Davidson (âWandaâ)
Executive Producer: Asher Edwards
Producer: Juliet Tierney
Color Grading: MPC
Colorist: Mark Gethin
Mix: Lime
Sound Engineer: Rohan Young
Executive Producer: Jessica Locke
Music: Public Enemy âGet Up Stand Upâ (âKing of NYâ)
Sound Design: Stimmung (âDisappearing Actâ)
Sound Designer: Gus Koven
Music: Rude Muse (âWandaâ)
Composer: David Michel-Ruddy