National Committee Against Tobacco Film National Committee against Tobacco: Cost of living by 360 Euro Rscg Paris

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National Committee against Tobacco: Cost of living

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Industry Public awareness, Anti-smoking
Media Film
Market France
Agency 360 Euro Rscg Paris
Director Lawrence Jiacomelli
Executive Creative Director Virginie Lepere, Hugues Pinguet
Art Director Dima Kronfol, Fred Van Hoof, Thomas Derouault
Copywriter Benoit Menetret
Producer Eddy Rizk, Carmel Missilmany
Account Supervisor Marie Le Gal
Editor Tony French
Released March 2011

Credits & Description

Category: Public Health & Safety
Product/Service: ANTI-SMOKING
Agency: EURO RSCG 360
Production Company: BIG KAHUNA FILMS, Beirut , LEBANON
Date of First Appearance: Apr 30 2011
Executive Creative Director: Hugues Pinguet Et Virginie Lepere
Copywriter: Benoit Menetret
Art Director: Thomas Derouault And Fred Van Hoof
Agency Producer: Isabelle Baud
Account Supervisor: Marie Le Gal
Producer: Eddy Rizk And Carmel Missilmany
Director: Lawrence Jiacomelli
Editor: Tony French
Sound Design/Arrangement:
Post Production: Blackstone Studios/Ramez Hindi
Music: Philippe Lees/I Like Summer
Director Of Photography: Toni El Khazen
Editing Company: Tony French
Other Credits: Production Manager: Chady El Khal

English Description
A camera flies around a luxurious and opulent villa, revealing the garden and its huge swimming pool, statues and expensive items. We then explore the interior of the villa and its expensive furniture.

Every single object goes along with a price tag, describing how much it cost in human lifes.

The villa is in fact the home of a tobacco industrialist, who paid for all of it thanks to the money he got from smokers.