National Drowning Prevention Week: Sand Sculpture by Taxi Vancouver for Lifesaving Society

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National Drowning Prevention Week: Sand Sculpture

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Industry Charities, Foundations, Volunteers
Media Film
Market Canada
Agency Taxi Vancouver
Creative Director Kevin Barclay
Art Director Darcy Twarog
Copywriter David Giovando
Photographer Dan Barham
Account manager Brett Wills
Editor Chad Jones
Released July 2012

Credits & Description

Category: Public services & utilities
Brand: Lifesaving Society of BC
Agency: TAXI Vancouver
Country: Canada
To promote National Drowning Prevention Week and remind beach-goers of the dangers of being around water, the Lifesaving Society of BC & Yukon via TAXI created a sand sculpture depicting the aftermath of a drowning scene at Kitsilano Beach in Vancouver. Signs accompanying the sculpture read: "The beach isn't all fun and games. Educate yourself on water safety."

Category: Public services & utilities
URL: http://youtu.be/IYqD4NcuCy0
Client: Lifesaving Society of BC
Agency: TAXI Vancouver
Country: Canada
Director: Dan Barham
Creative Director: Kevin Barclay
Copywriter: David Giovando
Art Director: Darcy Twarog
Account Director: ben tarr
Agency Producer: Leah Fladgate
Editor: Chad Jones
Photographer: Dan Barham
Account manager: Brett Wills