National Office Of The Tunisian Tourism (ONTT) Film Tunisia, The Land of Multiple Journeys by Publicis Conseil Paris

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Tunisia, The Land of Multiple Journeys

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Industry Destinations (Countries & Places)
Media Film
Market France
Agency Publicis Conseil Paris
Creative Director Montassar Chlaika, Mohamed Bareche
Art Director Benjamin Bigay
Copywriter Jean-Marie Gateau, Cyril de Couet
Production Prodigious
Director Anh Vu
Released September 2018

Credits & Description

Client: Tunisian Ministry of National Tourism
Agency: Publicis Conseil
Creative directors: Mohamed Bareche & Montassar Chlaïka
Art director: Benjamin Bigay
Copywriters: Cyril De Couët & Jean-Marie Gateau
Managing director: Véronique Khayat
Account manager: Cécile Henderyckx
Project manager: Caroline Soubev
TVC team:
Production: Prodigious & Cercina Films Productions
TV producer: Antoine Grujard
Producer: Thierry Delesalle
Executive producers: Moslah Kraïem & Khedija Lemkecher
Production manager: Olivier Thaon
Director: Anh Vu
DOP: Kenji Katori
1st assistant: Michel Acerbo
Post-Production: Prodigious
Music: Because Music Publisher (titre : Remolino – Alto)
Print team :
Art buying: Ana-Cristina Fernandes & Dorothée Dauger
Photographer: Vincent Dixon
Photographer assistant: Célia Marjolet
Retouching: Feel Good
Media Agency : Publicis Media
Published: September 2018
For most of us, Tunisia conjures up images of sea, sun and sand, only a short flight away. But few are as familiar with the ruins of Dougga (classified by Unesco as a World Heritage Site), the Tataouine Ksour, or the splendid world-class golf course at Tabarka to name but a few. Today, the Tunisian Ministry of National Tourism has chosen to highlight these hidden treasures and many more in its new campaign. A virtual tour of everything one could dream of for the perfect holiday.
The film, directed by New-Yorker Anh Vu, presents a fresh image of Tunisia, far from the usual clichés. The result is an emotional journey of discovery through a country we thought we already knew. Modern yet timeless and thoroughly unexpected.
The four visuals of the press and outdoor campaign were created by the iconic photographer Vincent Dixon. A homage to the expansive beauty of Tunisia, the images are as esthetic as they are modern. The visual concept features a mirror placed in the landscape, reflecting a contrasting site, inviting us to step into yet another compelling experience that only Tunisia can offer.
A new campaign wouldn’t be complete without a new signature, and this one truly reads like an invitation: ‘Tunisia, the land of multiple journeys’. The new campaign aims to promote the destination amongst French, Belgian, Spanish and Italian audiences during the high season for tourism in Tunisia.
The campaign was conceived by Publicis and will benefit from a strong multi-media support on digital and social platforms, and OOH with a special emphasis on public transit supports and bus shelters from September through December 2018.