Killer Inside by DraftFCB Sydney for National Stroke Foundation

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Killer Inside

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Industry Charities, Foundations, Volunteers
Media Film
Market Australia
Agency DraftFCB Sydney
Director Craig Maclean
Creative Director Mat Garbutt
Art Director Steve Liu
Copywriter Josh Aitken
Producer Helene Nicol
Editor Tim Parrington - The Butchery
Released September 2012

Credits & Description

Category: Public services & utilities
Brand: National Stroke Foundation
Agency: Draft FCB Melbourne
Country: Australia
The National Stroke Foundation have launched a disturbing new television commercial through DraftFCB Melbourne and Mr Smith to highlight the hidden epidemic of stroke.


As Australia's second largest cause of death, stroke is a prolific killer yet it gets very little attention compared to other health issues.


To highlight this, the commercial features a serial killer character who is clearly impressed with stroke's ruthlessness.

Category: Public services & utilities
Client: National Stroke Foundation
Agency: Draft FCB Melbourne
Production: Mr Smith
Country: Australia
Director: Craig MacLean
Creative Director: Mat Garbutt
Art Director: Steve Liu
Copywriter: Josh Aitken
Producer: Helene Nicol
Agency Producer: Lisa Ramsey
Editor: Tim Parrington - The Butchery
Grade & Online: The Refinery