Nationwide Film Voices Nationwide, 1 by VCCP London

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Voices Nationwide, 1

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Industry Banking & Financial Services
Media Film
Market United Kingdom
Agency VCCP London
Executive Creative Director Jim Thornton
Creative Director Dermot Mcpartland
Creative Anstice Murray, Jon Wicks
Released April 2017


Creative Circle 2017
Film Best TV 60secs and over Gold
Film Best TV 60secs and over (Campaign) Gold

Credits & Description

Brand: Nationwide Building Society
Entrant: Vccp
Agency: Vccp
Production Company: VCCP Kin
ECD: Jim Thornton
CD: Dermot McPartland
Creatives: Jon Wicks & Anstice Murray
Agency Producer: Olly Calverley & Charlie Falconer
Film Director: Jon E Price
Post Production: VCCP Kin
Sound Company: 750mph
The Voices Nationwide campaign is founded on a bedrock of honesty, integrity and, above all, authenticity. This is why we invited Hollie McNish to write and perform a bespoke poem about her experience as a mum. She’s not afraid to describe the real experiences of being a mother that aren’t spoken about ordinarily, especially in advertising. The power of her words and the silence over the end titles broke the noise – and nearly the internet - in a two minute piece that aired during X-Factor.