Nationwide Film Family Mortgage by VCCP London

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Family Mortgage

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Industry Banking & Financial Services
Media Film
Market United Kingdom
Agency VCCP London
Released May 2018

Credits & Description

Alternative title: Mortgage Number One
Media: TV
Category: Finance & insurance
Client: Nationwide
Agency: VCCP, London
Country: United Kingdom
Published: May 2018
Nationwide returns to the very beginning with the latest TV spot, "Mortgage Number One". Telling the true story of everyday people Alfred and Elizabeth Idle, the first to ever get a Nationwide mortgage in 1884, a time where it was difficult for those not part of the gentlemen classes to gain a mortgage. It sets the scene for the origins of the values that the brand still holds true today. The new spot was written and performed by Jo Bell and it aims to call out Nationwide’s difference: it’s a building society and not a bank. To do this, they delved deep into the origins of the building society movement with the help of Nationwide’s Head of Historical Archives, Sara Kinsey.