Nature Valley: Trail View by McCann New York for Nature Valley

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Industry Confectionery & snacks, Chips
Media Film
Market United States
Agency McCann New York
Executive Creative Director Leslie Sims
Creative Director Jason Schmall, Mat Bisher
Production InTheMo
Art Director Joshua John Pipic
Producer Adam Baskin
Released March 2012

Credits & Description

Explore the Grand Canyon, Yellowstone Park and the Great Smoky Mountains from your computer via Nature Valley Trail View, a website inspired by Google Street View technology that offers 300-plus miles of panoramic views and interactive guides to America’s iconic national parks. With footage captured by a crew of McCann creatives who were more familiar with the Great Apple than the great outdoors, the team hiked trails at the three national parks over a period of two months. Outfitted with unique camera technology and averaging 6-13 miles of trails per day, the team captured every mile. The end result is more than 300 miles of park trails – stitched together from a 360-degree camera’s eleven lenses for one immersive view.

Advertising Agency: McCann New York, USA
CCO / Chairman: Linus Karlsson
Vice Chairman / Executive Creative Director: Andreas Dahlqvist
Executive Creative Director: Leslie Sims
Creative Director: Mat Bisher, Jason Schmall
Director of Creative Technology: Mark Fallows
Head of Technology: Stefan Feissli
Senior UX Design: Jayson Barrons
Chief Production Officer: Brian DiLorenzo
Head of Integrated: Jonathan Shipman
Exec Integrated Producer: Catherine Eve Patterson
Sr Integrated Producer: Geoffrey Guinta
Production company: InTheMo
CEO / Founder: Cary Levine
COO: McNair Zimbalist
Director of Media: Joshua Winkler
Director of Business Development: Robert Cohen
Producer: Adam Baskin
Line Producer: Adam Cucurull
Digitech / Cameraman: James deMuth
Lead Cameraman: Brandon McClain
Production / POI Photography / Design / Development: Your Majesty
Executive Creative Director / Photographer: Jens Karlsson
Design Director: Riley Milhem
Art Director: Joshua John Pipic
Designers: Veronica Wallström, Magnus Karlsson
Tech Lead: Micah Acinapura
Developers: Raed Atoui, Adriaan Scholvinck, Tore Holmberg
Associate Developer: Theo Strahlen
Executive Producer: Heather Reddig
Senior Producer: Tina Chou
Associate Strategist / Producer: Valtteri Laihainen
Sound Design: Bob Partridge

The Film titled Nature Valley: Trail View was done by McCann New York advertising agency for product: Nature Valley (brand: Nature Valley) in United States. It was released in Mar 2012.