Emami Film Raahat Raja by Leo Burnett Orchard

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Raahat Raja

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Industry Cosmetics & beauty products
Media Film
Market India
Agency Leo Burnett Orchard
Associate Creative Director Punarvasu Naik
Executive Creative Director Amod Dani
Creative Vishesh Jain, Amol Mestry, Mayank Trivedi, Tushar Bhatt, Hemali Dave, Ravindra Borkar
Production Opticus Films
Director Nitesh Tiwari
Released May 2017

Credits & Description

Navratna Oil, Emami India's one answer to all things sleeplessness, headaches, bodyaches and exhaustion, has a brand new integrated campaign. The film stars Navratna Oil’'s brand ambassador Amitabh Bachchan as the inimitable #RaahatRaja, his never-seen-before avatar. Always known for its humorous and tongue-in-cheek advertising, the campaign has been created by Leo Burnett Orchard, and directed by Nitesh Tiwari (of Dangal fame). Big B is seen not just starring in the film, but also displaying his dancing and rapping chops in typical 'Nautanki' style setting!
Media: TV
Category: Cosmetics & toiletries
Client: Emami
Agency: Leo Burnett Orchard
Production: Opticus Films
Country: India
Director: Nitesh Tiwari
Executive Creative Director: Amod Dani
Creative: Vishesh Jain
Creative: Mayank Trivedi
Creative: Tushar Bhatt
Creative: Amol Mestry
Creative: Hemali Dave
Creative: Ravindra Borkar
Planner: Ajeeta Bharadwaj
Planner: Niharika Talwar
DoP: Setu
Music: Rohan Vinayak
Chief Operating Officer: Mahuya Chaturvedi
Vice President and Branch Head, Mumbai: Sharmine PanthakyAccount Management: Ravi Adhikari, Adil Malkani, Deepika Sharma
Associate Director: Punarvasu Naik
Choreographer: Bosco