Nbc Universal Global Networks Film WITNESS by @radical.media, Jung Von Matt/Spree Berlin

WITNESS

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market Germany
Agency @radical.media
Producer Christiane Dressler
Agency Jung Von Matt/Spree Berlin
Director Joakim Revemann
Executive Creative Director Mathias Stiller
Creative Director Arndt Poguntke, Andreas Henke, Florian Kitzing
Art Director Daniel Haschtmann, Janic Eberhard, Stefanie Busse
Copywriter Daniel Klipfel, Christoph Callenberg
Producer Catherine Baikousis
Account Supervisor Mark Wilms
Released March 2011

Credits & Description

Category: Interactive Film
Advertiser: UNIVERSAL GLOBAL NETWORKS
Product/Service: TELEVISION CHANNEL
Agency: JUNG von MATT
Production Company: @radical.media, Berlin, GERMANY
Date of First Appearance: Mar 14 2011
Chief Creative Officer: Mathias Stiller
Executive Creative Director: Mathias Stiller
Creative Director: Andreas Henke/Arndt Poguntke/Florian Kitzing
Copywriter: Daniel Klipfel/Christoph Callenberg/Joakim Revemann
Art Director: Daniel Haschtmann/Stefanie Busse/Janic Eberhard
Agency Producer: Julia Cramer
Account Supervisor: Mark Wilms
Producer: Christiane Dressler/Catherine Baikousis
Director: Joakim Revemann
Sound Design/Arrangement: Yvonne Stroemer/Thilo Both/Tobias Horvath/Daniel Basle/Julian Holzapfel/Dennis Beckmann/Kai Beissner
Post Production: Nhb Studios Berlin Gmbh
Account Manager: Helen Seiffe/Steven Wörns
Director Of Photography: Mathias Schöningh
Editing Company: NHB Studios Berlin
Other Credits: Ana Davila/Angelika Götz/Sven Gessner/Carlo Blatz/David Lindlbauer/Meinhard Gredig/Fabian Nöthe

English Description
With GPS and a special software we developed for the iPhone, viewers can experience a real life film directly at the crime scene.
Their mission: They have to save Nadia, a prostitute, from the russion mafia. Everything begins when Nadja is kidnapped. Now the viewers have to take action. Suddenly they are part of their very own thriller. The search for Nadia will take the viewers on a journey all over Berlin. They have to navigate their way through various locations and make crucial decisions.
The smartphone becomes a key essential tool in order to stay in the game. Viewers can’t witness the action passively. They have to collect evidence and data and communicate with their opponents. Depending on the decisions the viewer makes, the film changes. One can be the hero of the film or the next fatal victim of the russian mafia.