Date by McCann Buenos Aires for Nescafe

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Industry Coffee, Tea, Breakfast Drinks
Media Film
Market Argentina
Agency McCann Buenos Aires
Art Director Fernando Serra
Copywriter Nicolas Centroni
Production Hachiko Films
Director Maureen Hufnaguel
Executive Creative Director Damian Kepel, Sebastian Castañeda
Released April 2011

Credits & Description

Advertiser: NESTLÉ
Product/Service: NESCAFÉ DOLCA COFFEE
Agency: McCANN ERICKSON ARGENTINA
Production Company: HACHIKO FILMS, Cap Fed, ARGENTINA
Date of First Appearance: Apr 20 2011
Executive Creative Director: Sebastián Castañeda
Creative Director: Francisco Esposito/Ignacio Coste
Copywriter: Nicolás Centroni
Art Director: Fernando Serra
Agency Producer: Federico Salday
Account Supervisor: Paula Montes/Florencia Sabin Paz
Producer: Andrea Percivali/Luli Krämer
Director: Maureen Hufnaguel
Editor: Pedro Maccarone
Sound Design/Arrangement: La Casa Post
Post Production: Nacho Parodi/Matias Diaz
Music: Indigo
Account Manager: Virginia Roque
Planner: Enrico Campochiaro
English Description
Using the snails as reference, those amazing little animals that hide in their own shells when something or somebody disturbs them, we create the SNAIL-MEN campaign: Snail-men are people that take shelter inside their HOME-CUPS, in this case, to enjoy their coffee without any disturbing.