Netflorist Film ANDROMEDA by DraftFCB Johannesburg

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ANDROMEDA

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Industry Consumer & Public services, Flowers delivery
Media Film
Market South Africa
Agency DraftFCB Johannesburg
Director Greg Viljoen, Jo Watson
Executive Creative Director James Cloete
Creative Director Gareth Paul
Art Director Gareth Paul
Account Supervisor Samantha Di Terlizzi
Editor Paul West
Production Notontv Productions
Released July 2010

Credits & Description

Category: Retail Stores
Advertiser: NETFLORIST
Product/Service: FLOWER DELIVERY SERVICE
Agency: DRAFTFCB SOUTH AFRICA
Production Company: NOTONTV PRODUCTIONS, Johannesburg, SOUTH AFRICA
Date of First Appearance: Jul 1 2010
Executive Creative Director: James Cloete
Creative Director: Gareth Paul
Copywriter: Jo Watson/Greg Viljoen
Art Director: Gareth Paul
Agency Producer: Ofentse Moremi
Account Supervisor: Samantha Di Terlizzi
Producer: Jo Watson
Director: Greg Viljoen/Jo Watson
Editor: Paul West
Cameraman: Brendan Keyser
Lighting: Brendan Keyser

English Description
NETFLORIST ANDROMEDA

Using the idea of a Sci-fi club member attempting to show compassion to the widow of a recently deceased husband, we are able to demonstrate the core idea of this ad in a humorous way. It demonstrates that many people out there just don’t know what to say when it comes to the mourning process, and that there is a far better way to say sorry and comfort someone by sending them flowers online at netflorist.co.za