NetScout Systems Film Lo and Behold Reveries of the Connected World by Pereira & O'Dell New York

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Lo and Behold Reveries of the Connected World

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Industry Telecommunications Services, Software & Multimedia Productions, SaaS
Media Film
Market United States
Agency Pereira & O'Dell New York
Chief Creative Officer Pj Pereira
Executive Creative Director Dave Arnold
Art Director Van Gould
Copywriter Mariana Oliviera
Production Saville Productions
Director Werner Herzog
Released January 2016

Awards

Cannes Lions 2017
Film Craft Film Craft: Achievement in Production Gold Lion
Film Branded Content & Entertainment : Long Non-Fiction Film (over 10 minutes) Silver Lion
Film Craft Film Craft: Direction Silver Lion

Credits & Description

Agency: Pereira & O'Dell, New York
Client: Netscout Systems
Chief Creative Officer: Pj Pereira
Executive Creative Director: Dave Arnold
Art Director: Van Gould
Copywriter: Mariana Oliviera
Director: Werner Herzog
Director of Photography: Peter Zeitlinger
Editor: Marco Capalbo
Executive Producer: Dave Arnold
Executive Producer: James Mcniel
Executive Producer: David Moore
Executive Producer: Tennille Teague
Producer: Werner Herzog
Producer: Rupert Maconick
Production Company: Saville Productions
Account Director: Annika Roden
Managing Director: Cory Berger
Published: August 2016
Lo and Behold, Reveries of the Connected World was born to raise a debate around the power & fragility of the connected world. We enlisted legendary filmmaker, Werner Herzog, to reveal the connected world: the good & bad, the future & past, the technological & philosophical. Featuring pioneers in the field, NETSCOUT was able to break the constraints of traditional B2B marketing by illustrating how our lives are absolutely dependent on constant connectivity. We brought forth the heroes who secure the world as we know it and the cruciality of these individuals who keep our modern life running.