New Balance Film Callum Hawkins by Bmb London

Adsarchive » Film » New Balance » Callum Hawkins

Callum Hawkins

Pin to Collection
Add a note
Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market United Kingdom
Agency Bmb London
Chief Creative Officer Jules Chalkey
Associate Creative Director Pete Ioulianou, Ollie Agius
Creative Ben Lambert, Alex Mawby
Released July 2017

Credits & Description

Client: New Balance
UK Brand Marketing Manager (New Balance Athletic): Samantha Matthews
Market: UK
Agency: BMB
Chief Creative Officer: Jules Chalkey
Executive Digital Director: Ben Lunt
Associate Creative Directors: Ollie Agius, Pete Ioulianou
Creatives: Ben Lambert, Alex Mawby
Business Director: Farah Winning
Published: July 2017

Synopsis:
New work for New Balance from BMB.
RISING DISTANCE RUNNING STAR CALLUM HAWKINS SHARES A MESSAGE TO HIS FUTURE SELF IN LATEST LEG OF NEW BALANCE ATHLETIC CAMPAIGN
British distance runner Callum Hawkins – ranked number two all-time Great Britain at half marathon, behind Mo Farah – features in the latest instalment of New Balance Athletic’s global ‘My Future Self’ campaign, created by BMB.
The campaign comprises of a series of inspirational long and short-form films produced for social and digital channels and designed to capture the values, convictions and experiences that have shaped top athletes.
Each story is linked by the idea of presenting athletes and individuals with a unique moment to identify with new opportunities for self-improvement – to redefine personal ambitions, motivations and a sense of purpose.
Chosen to increase consideration of the New Balance Athletic brand in the UK, Hawkins – whose story is one of sheer determination and good old-fashioned hard graft - provides a compelling subject for the hero film at the heart of the campaign’s latest instalment.
Other athletes featured include the England Cricket Team, Joe Root and Heather Watson as well as brand ambassadors including Shona Vertue, Fran Halsall and Pennie Varvarides. All of the films are available to view on newblanace.co.uk and the brand’s social channels.
“New Balance’s athletes have genuinely inspirational stories to them, and Callum is worthy of a film that shows running in a new and exciting light. This latest chapter in the #MyFutureSelf campaign does exactly that.”
Callum Hawkins | My Future Self, breaks July 17 and runs for two months.