New Mexico State Highway & Transport Department Film BOY by Rick Johnson & Co.


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Industry Public Safety, Health & Hygiene, Traffic safety
Media Film
Market United States
Agency Rick Johnson & Co.
Released January 2003


One Show 2003
Tv Public Service/Political Television Campaign Bronze

Credits & Description

Agency Rick Johnson & Company, Inc. (RJC)
City Albuquerque
Production Company: Sterling Productions, Tate & Partners
Advertiser New Mexico Traffic Safety Bureau
Brand Name Traffic Safety Bureau
Product Name Traffic Safety
Business Sector Road Safety
Date of First Publication 1/2003
Market United States
Country of Production United States
Language English
Type Television
Length 30 seconds
Tagline You didn't learn to drive this way, so why drive this way. If you don't stop driving dangerously, we'll stop you.
Executive Creative Director Scott Johnson
Creative Director Sam Maclay
Art Director Mike Penn
Copywriter Sam Maclay
Director Jason Reitman
Executive Producer David Tate, Sterling Grant, Jr.