New York Lottery Film Bodega Cat by McCann New York

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Bodega Cat

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Industry Lottery & Gambling
Media Film
Market United States
Agency McCann New York
Regional Executive Creative Director Eric Silver
Chief Creative Officer Sean Bryan, Tom Murphy
Executive Creative Director Mat Bisher, Dan Donovan
Creative Director Jason Ashlock, Dominick Baccollo
Art Director Dominick Baccollo
Production Rsa Films
Director Jake Scott
Released November 2017

Credits & Description

Category: Gambling
Media: Film
Brand: New York Lottery
Agency: McCann
Geo: United States
Agency: McCann NY
Eric Silver, North American Chief Creative Officer
Sean Bryan & Tom Murphy, McCann New York Chief Creative Officers
Mat Bisher & Dan Donovan, Executive Creative Directors
Jason Ashlock, Creative Director, Writer
Dominick Baccollo, Creative Director, Art Director

Nathy Aviram, Chief Production Officer
Chance Basset, VP Senior Producer
Eric Johnson, SVP Executive Music Producer
Dan Gross, Music Producer
Sam Belkin – Music Business Affairs Manager
Natalie Hernandez, Business Manager

Scot Beck, Executive Account Director
Caroline Fuller, VP Account Director
Molly Vossler, Account Supervisor
Ellery Gitkin, Assistant Account Executive

Laura Frank, VP Strategy Director

Production Company: RSA
Jake Scott, Director
David Mitchel, Producer
Tracie Norfleet, Executive Producer

Director of Photography: Peter Deming
Editorial: Rock Paper Scissors
Editor: Carlos Arias
Assistant Editor: Maria Lee
Executive Producer: Eve Kornblum
Producer: Taylor Colbert
VFX: A52
VFX Supervisor: Patrick Murphy
CG Lead: Andrew Romatz
2D VFX Artist(s): Steven Wolff, Stefan Gaillot, Richard Hirst, Matt Sousa, Kevin Stokes
2D VFX Assistant: Gabe Sanchez
3D Artists: Andrew Romatz, Tom Briggs, Jun Kim, Michael Cardenas, Joseph Chiechi
Producer: Michael Steinmann
Production Coordinator: Andrew Rosenberger
Executive Producer: Patrick Nugent & Kim Christensen
Managing Directors: Linda Carlson & Jennifer Sofio Hall
Song Title: How Sweet It Is
Artist: Julia Stone
Audio: Heard City
Phil Loeb, Audio Engineer
Telecine: Company 3
Tim Masick, Colorist
Published: December 2017
Share a Little Holiday Magic for New York Lottery / Holiday Scratch-Offs
When it’s the holiday season, there’s always a touch of magic in the air. And there’s no better way to share that magic than with Holiday Scratch-Off games from the New York Lottery. “Bodega Cat” by McCann New York, features one of those loveable and furry symbols of New York delis and corner stores. This particular Bodega Cat wants nothing more than to warm the heart of its store owner during the holidays. So it embarks on a long journey into the cold night and through a festive and snowy New York to deliver a little cheer in the most magical way possible. Directed by Jake Scott, the ad features quintessential shots of New York during the holidays.
The New York Lottery releases new Holiday Scratch-Off tickets each November. This campaign, which launches 11/24 and runs through 12/24/17 in New York state, supports the launch of this year’s Holiday tickets which are in-stores starting 11/21. TV for the film goes live on 11/27, and will be supported by OOH, social media, print, radio and retail efforts. Additional efforts will include Retail point-of-sale in Lottery retailers.
Director Jake Scott is an immensely accomplished director, with a long history of lauded music videos, and commercials for brands like Nike, Subaru, Budweiser, and Johnnie Walker.
UM (media) and Momentum (Retail POS) were also involved in the campaign.