New York Lottery Film Commute by DDB New York

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Industry Lottery & Gambling
Media Film
Market United States
Agency DDB New York
Production Station Film
Released May 2013

Credits & Description

Each spot depicts the character or subject doing something out of order, resulting in an unusual circumstance; getting dressed and then showering, trying on a jacket and walking out of the store with it on before paying, etc.
For the campaign, the NY Lottery is targeting New Yorkers 18+ who enjoy playing Lottery number games and winning cash, but may not be aware of the daily draw game Win 4.  Win 4, which offers good odds to win moderate sums of cash (up to $5,000) and holds drawings twice daily at 12:20pm & 7:30pm, has a unique ability to allow the player to control not only their number choice, but also how they wager/play.      
TV Credits
Director                                                             Harold Einstein (Station Films)
Executive Producer                                      Eric Liney (Station Films)
Editor                                                                 Chuck Willis (Cutting Room)
Executive Producer                                     Melissa Lubin (Cutting Room)
Ed Zazzera                                                       Head of Production
Walter Brindak                                               Executive Producer
Kelly McCann                                                  Business Manager
Matt Eastwood                                              Chief Creative Officer
Richard Sharp and Mike Sullivan             Group Creative Directors
Matt Knapp                                                     Senior Art Director
John Downing                                                Senior Copywriter
Leo Mamorsky                                               Group Account Director
Kelly Gorsky                                                    Management Supervisor
Heather Olson                                                Account Supervisor
Kemi Adewumi                                               Account Executive
Tarina Hesaltine                                             Account Executive