New York Lottery Film Odds of Love by McCann New York

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Odds of Love

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Industry Lottery & Gambling
Media Film
Market United States
Agency McCann New York
Chief Creative Officer Sean Bryan, Tom Murphy
Executive Creative Director Mat Bisher, Dan Donovan
Creative Director Jason Ashlock, Dominick Baccollo, Ryan Paulson
Art Director Eric Aragon
Senior Art Director Johan Leandersson
Copywriter Jack Deligter
Production Furlined
Director Speck Gordon
Released June 2018

Credits & Description

Client: New York Lottery
Agency: McCann New York
North American Chief Creative Officer: Eric Silver
McCann New York Chief Creative Officers: Sean Bryan & Tom Murphy
Executive Creative Directors: Mat Bisher & Dan Donovan
Creative Directors: Jason Ashlock & Dominick Baccollo
Senior Art Director: Johan Leandersson
Creative Director, Writer: Ryan Paulson
Writer: Jack Deligter
Art Director: Eric Aragon

Production:
Chief Production Officer: Nathy Aviram
VP, Executive Producer: Chance Bassett
SVP Executive Music Producer: Eric David Johnson
Music Business Manager: Sam Belkin
Business Manager: Natalie Hernandez

Executive Account Director: Scot Beck
VP Account Director: Caroline Fuller
Account Supervisor: Molly Vossler
Assistant Account Executive: Ellery Gitkin
Project Manager: Courtney Snead

Production:
Directors @ Furlined: Speck/Gordon
Senior Executive Producer: David Thorne
Producer: Greg Schultz
DP: Edu Grau

Editorial:
@ MackCut: Ian Mackenzie
Executive Producer: Gina Pagano
Assistant Editor: Mike Leuis
Assistant Editor: Gustavo Roman

VFX: Method Studios NY
Managing Director: Stuart Robinson

Executive Producer: Angela Lupo
VFX Supervisor + Creative Director: Doug Luca

Senior Supervising Producer: Tsiliana Jolson

VFX Producer: Kristin Engdahl
VFX Coordinator: Jared Levin
Flame Artist: Jared Pollack
Flame Artist: Chelsea Pistone
Senior CG Supervisor: Ivan Guerrero
Compositing Supervisor: David Piombino & Ryan Leonard
Technical Director: Matt Kushner
Modelor: Brian Dinoto & David Derwin
CGI Tracking: Brian Dinoto
CGI FX: Jeongyeon Son
CGI Lighting: Frank Grecco & Da Kim
Compositors: Scott Minter, Urosh Otashevich and Melissa Graff

Composer: Joe Iconis
Music Company: JSM
Music Company: Walker
Creative Director/Partner: Peter Gannon
Sr Producer: Abbey Hendrix
Engineer: Christopher Keyes
Associate Producer: Julianne Wilson
Recorded at Power Station Studios and Electric Lady Studios

Audio Mix:
Paul Weiss @ Sonic Union
Steve Rosen @ Sonic Union

Choreographer: Josh Rhodes
Telecine: Tom Poole @ Co3
Published: June 2018
Synopsis:
In a quest to speak to all types of New Yorkers, the New York Lottery continues its Take 5 campaign launching two new spots from McCann—a full-blown musical, “Odds of Love,” and an epic spy caper, “Spy Mission.” Both spots flip popular entertainment genres on their head.
“Odds of Love” pulls inspiration from Broadway musicals to tell the story of a couple who fall in love at first sight, only to realize the odds of their relationship working out are not great. They decide to go their separate ways and play Take 5 instead, where they have much better odds.
Directed by Speck and Gordon, both spots pay tribute to the genres they parody by faithfully recreating them. A Broadway choreographer and musical theatre composer brought authenticity to “Odds of Love.” Meanwhile, Method Studios, the visual effects company behind the Avengers and Black Panther, was responsible for bringing the slick and stunning world of “Spy Mission” to life.