New Zealand Human Rights Commission Film Taika’s Appeal by Clemenger BBDO Wellington

Taika’s Appeal

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Industry Racial/Ethnic/Handicapped/Minority Awareness, Human Rights
Media Film
Market New Zealand
Agency Clemenger BBDO Wellington
Executive Creative Director Brigid Alkema
Creative Director Emily Beautrais
Creative Frances Cooke
Production Curious Film
Director Taika Waititi
Released June 2017


Lions Reach 2018
PR Lions Use of Celebrity, Influencers & Key Opinion Leaders Bronze Lion

Credits & Description

Most Kiwis think they aren't racist, because they compare our country to places where racism is more overt or extreme. They don't see that racism never starts as extreme it begins in everyday actions and comments that we laugh off, excuse, and therefore encourage to grow. New Zealander of the year Taika Waititi opens this campaign by asking Kiwis to consider whether their small, 'harmless' racism should still be accepted.
Campaign: Give Nothing To Racism
Media: Web Film
Category: Public interest
Client: New Zealand Human Rights Commission
Agency: Clemenger BBDO, Wellington
Production: Curious Film
Country: New Zealand
Director: Taika Waititi
Executive Creative Director: Brigid Alkema
Creative Director: Emily Beautrais
Creative: Frances Cooke
Producer: matt noonan
Producer: Brande Bytheway
Group Account Director: Linda Major
Strategist: Bethany Omeri
DoP: Jesse Cain
Editor: Jonathan Venz
Managing Director: Brett Hoskin
Project Manager: Robbie Allen
Colourist: pete ritchie
Client: New Zealand Human Rights Commission
Race Relations Commissioner: Dame Susan Devoy
Communications Manager: Michelle Tayler
Communications Strategist: Christine Ammunson
Digital Campaign Manager: Ryan Mearns
Project Coordinator: Charlotte Greally
Sound Design: Paul Stent
Media Agency: OMD Wellington
Media Strategist: Jake Firman