New Zealand Police: Lio by M&C Saatchi Auckland for New Zealand Police

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New Zealand Police: Lio

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Industry Political/Religious/Trade Organizations
Media Film
Market New Zealand
Agency M&C Saatchi Auckland
Director Leanne Pooley
Executive Creative Director Dave King
Art Director James Bowman
Copywriter Nikki Doak
Illustrator Otis Frizzell
Production String Theory
Released August 2012

Credits & Description

Category: Public services & utilities
Brand: New Zealand Police
Agency: M&C Saatchi New Zealand
Country: New Zealand
On a wall near Auckland's Otara market M&C Saatchi New Zealand created a stencil depicting Constable Sanalio (Lio) Kaihau comforting a distressed woman. She saw demons urging her to commit suicide. Lio saw a way to help. By talking of their shared beliefs and praying with her, Lio calmed her, reassured her and prevented her from acting on thoughts of suicide, an example of how empathy plays a critical role on the front line.

Category: Public services & utilities
Client: New Zealand Police
Agency: M&C Saatchi New Zealand
Production: String Theory
Country: New Zealand
Director: Leanne Pooley
Executive Creative Director: Dave King
Art Director: James Bowman
Copywriter: Nikki Doak
Agency Producer: Nick Barnes
Illustrator: Otis Frizzell
Studio â Sean Collier
DOP â Renaud Maire
Edit â Phillipe Lods
Music â Liquid Studios
Account Team â Christina Mossaidis, Lacey Swanepoel
Client Team â Campbell Moore, Russell Pilcher