New Zealand Police Film Aji's Story by M&C Saatchi Auckland, Thick as Thieves

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Aji's Story

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Industry Political/Religious/Trade Organizations
Media Film
Market New Zealand
Agency M&C Saatchi Auckland
Director Zoe Mcintosh
Art Director James Bowman
Copywriter Nicci Doak, Dave King
Illustrator Otis Frizzell, Cut Collective
Agency Thick as Thieves
Released December 2012

Credits & Description

On the walls of the Kingsland Train Station in Auckland are a pair of stencils depicting the heroic act of Constable Aji Basra running to pull an intoxicated man from the tracks. The extremely drunk man had become disoriented and decided to have a lie down, on the train tracks. Realising the potential for danger, Aji leapt onto the tracks and dragged the man to safety.Recruitment spots from M&C Saatchi, New Zealand
Category: Public services & utilities
Client: New Zealand Police
Agency: M&C Saatchi New Zealand
Production: Thick as thieves
Country: New Zealand
Director: Zoe Mcintosh
Executive Creative Director: Dave King
Art Director: James Bowman
Copywriter: Nicci Doak
Copywriter: Dave King
Executive Producer: Nik Beachman
Agency Producer: Nick Barnes
Studio: Sean Collier
Illustrator: Otis Frizzell
Illustrator: Cut Collective
Music: Liquid Studios
Account Team: Christina Mossaidis, Lacey Swanepoel
Client Team: Campbell Moore, Russell Pilcher