New Zealand Police Film Penni's Story by M&C Saatchi Auckland, Thick as Thieves

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Penni's Story

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Industry Political/Religious/Trade Organizations
Media Film
Market New Zealand
Agency M&C Saatchi Auckland
Director David Stubbs
Art Director James Bowman
Copywriter Dave King, Wicky Tafau
Producer Carly Neemia
Photographer Nick Barnes
Illustrator Otis Frizzell
Agency Thick as Thieves
Released December 2012

Credits & Description

On a wall at the campus of Massey University in Wellington we tell the story of Constable Penni Eggleton who saved a frightened young woman from her extremely threatening ex-boyfriend. Over the course of a few days he sent over 100 texts to her that ranged from affection to threatening and back again. On the wall, passers-by can read the texts and feel for themselves the emotions the young woman felt.
Category: Public services & utilities
Client: New Zealand Police
Agency: M&C Saatchi New Zealand
Production: Krafthaus Films
Country: New Zealand
Director: David Stubbs
Executive Creative Director: Dave King
Art Director: James Bowman
Copywriter: Dave King
Copywriter: Wicky Tafau
Producer: Carly Neemia
Agency Producer: Nick Barnes
Studio: Sean Collier
Photographer: Nick Barnes
Illustrator: Otis Frizzell
Music: Liquid Studios
Account Team: Christina Mossaidis, Lacey Swanepoel
Client Team: Campbell Moore, Russell Pilcher