100% Pure New Zealand, 100% Middle-earth: Elvish Weather by Whybin\TBWA Auckland for Tourism New Zealand

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100% Pure New Zealand, 100% Middle-earth: Elvish Weather

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Industry Transport, travel & tourism, Destinations (Countries & Places)
Media Film
Market New Zealand
Agency Whybin\TBWA Auckland
Executive Creative Director Andy Blood
Art Director Chris Lewis C, Cece Chu Whybin Tbwa
Copywriter Lucy Morgan, Ryan Price Whybin Tbwa
Account manager Lynlee Smith
Digital Creative Director Ross Howard
Released March 2013

Credits & Description

Tourism New Zealand through WhybinTBWATequila, Auckland hired an official 'Sindarin Elvish' dialect coach (she does exist) and workshopped the language with TVNZ breakfast presenter Tamati Coffey until he had it down pat. TVNZ broadcast a Middle-earth long-range weather forecast in Elvish on the morning of the premiere. It was quickly picked up on the other side of earth by the BBC, the Daily Mail, and other news sources which broadcast it to wider global audience.
Media: TV
Category: Transport & Tourism
Agency: TBWA
Brand: New Zealand Tourism
Geo: Australia & NZ, New Zealand
Advertising Agency: WhybinTBWATequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Art Director: Chris Lewis
Copywriter: Lucy Morgan
Art Director: Cece Chu
Copywriter: Ryan Price
Group Head: Natasja Barclay
Digital Creative Director: Ross Howard
Planner: Julie Maciver
Production Manager: Michelle Hong
Senior Account Director: Julia Mckee
Account manager: Lynlee Smith
Published: March 2013