FLYING OBJECTS by Finch for New Zealand Transport Agency (NZTA)

FLYING OBJECTS

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Industry Government & Other Authorities, Traffic safety
Media Film
Market Australia
Agency Finch
Released June 2012

Awards

Cannes Lions 2012
Film Craft Lions Visual Effects Bronze

Credits & Description

Type of entry: Film Craft
Category: Visual Effects
Advertiser: NEW ZEALAND TRANSPORT AGENCY
Product/Service: ROAD SAFETY
Agency: FINCH Sydney, AUSTRALIA
Advertiser NEW ZEALAND TRANSPORT AGENCY
Product ROAD SAFETY
Entrant FINCH Sydney, AUSTRALIA
Type of Entry: Film Craft
Category: Visual Effects
Title: FLYING OBJECTS
Advertiser/Client: NEW ZEALAND TRANSPORT AGENCY
Product/Service: ROAD SAFETY
Entrant Company: FINCH Sydney, AUSTRALIA
DM/Advertising Agency: CLEMENGER BBDO Wellington, NEW ZEALAND

Brief Explanation
Cars are getting safer, but the human body is unchanged. This TV ad shows that in a crash, your organs are another object thrown forwards.