FLYING OBJECTS by Clemenger BBDO Wellington, Finch for New Zealand Transport Agency (NZTA)

FLYING OBJECTS

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Industry Government & Other Authorities, Traffic safety
Media Film
Market New Zealand
Agency Clemenger BBDO Wellington
Agency Finch
Released June 2012

Awards

Spikes Asia 2012
Film Public Service, Charity & Fund Raising Bronze

Credits & Description

Type of Entry Product & Service
Category Public Service, Charity & Fund Raising
Title FLYING OBJECTS
Advertiser/Client NEW ZEALAND TRANSPORT AGENCY
Product/Service ROAD SAFETY
Entrant Company: CLEMENGER BBDO Wellington, NEW ZEALAND
Advertising Agency: CLEMENGER BBDO Wellington, NEW ZEALAND
Production Company FINCH Auckland, NEW ZEALAND
Philip Andrew Executive Creative Director
Brigid Alkema Creative Director
Dan Moth/Alex Metson/Emily Beautrais Copywriter
Michael De Tullio Art Director
Martin Gray Agency Producer
Julianne Hastings Account Supervisor
Camillo Spath Producer
Derin Seale Director
Bernard Garry Editor
Simon Lister Sound Design/Arrangement
Fin Design/Effects Post Production
Nylon Music
Hayley Smith Account Manager
Danny Ruhlmann Director Of Photography
The Editors EditingCompany
Hayley Smith Account Manager
Danny Ruhlmann Director Of Photography
The Editors Editing Company
Executive Producer: Karen Bryson
Brief Explanation
Over the years cars have become safer, but the human body hasn't changed. This TV commercial shows that despite the best safety features, the body isn't built to withstand impacts at speed. In a crash, your organs are just another object in the car that's thrown forwards and damaged.