New Zealand Transport Agency (NZTA) Film NZTA: Mantrol by Clemenger BBDO Wellington

NZTA: Mantrol

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Industry Government & Other Authorities, Traffic safety
Media Film
Market New Zealand
Agency Clemenger BBDO Wellington
Director Nick Ball
Executive Creative Director Philip 'duster' Andrew
Art Director Ben Davidson
Copywriter Alex Metson
Producer Barbara Devlin
Editor Sam Brunette
Released November 2010

Credits & Description

The New Zealand Transport Agency has launched a new road safety advertising campaign focusing on the concepts of 'Mandom' and 'Mantrol'. The new campaign developed by Clemenger BBDO Wellington introduces 'Mandom' - a place where a man is in complete control of his surroundings... or is he?
Directed by Nick Ball via @radical.media, the 60 second TV spot at the centre of the new campaign was introduced by two 30 second unbranded teasers in the week leading up to the launch, and is accompanied by radio, print, billboard and online executions.
Client: New Zealand Transport Agency
Agency: Clemenger BBDO Wellington
Production Company: @radical.media
Director: Nick Ball
Account Director: Julianne Hastings
Group Account Director: Linda Major
Executive Creative Director: Philip Andrew
Senior Art Director: Brigid Alkema
Executive Producer: Karen Bryson
Copywriter: Alex Metson
Art Director: Ben Davidson
Producer: Barbara Devlin
DoP: Ian McCarroll
Post production: Oktobor
Agency Producer: Martin Gray
Editor: Sam Brunette
Music + Sound Production: Liquid Studios
Country: Australia / New Zealand
Production Designer: Jules Cook
NZ Casting: Catch Casting
Australian Casting: Nick Hamon Casting
VFX Producer: Steen Bech
Lead Flame: Andy Dill
Colourist: Kenny Gibb