The Sun: The Big Smile Giveaway by Grey London, Wave for News International

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The Sun: The Big Smile Giveaway

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Industry Newspapers
Media Film
Market United Kingdom
Agency Grey London
Director Andy Mcleod
Executive Creative Director Nils Leonard
Art Director Dave Monk
Copywriter Vicki Maguire
Producer Kirsty Dye
Editor Andy Mcgraw C
Agency Wave
Production Big Buoy
Production Rattling Stick
Released January 2013

Awards

The A-List Awards Hollywood 2013
Film Advertising Craft Acting Performance Bronze
Film Advertising Craft Copywriting Bronze

Credits & Description

Category: Publications & media
Brand: News International
Agency: Grey London
Country: United Kingdom
Grey London and WPP's Team News agency group has unveiled a multichannel campaign to launch The Sun's January blues-busting Big Smile Giveaway a range of promotions, funny content and giveaways to help the nation through its 'most depressing' month.The campaign continuing the 'Get Involved' brand proposition which Grey launched for the UK's best-selling newspaper last year broke with a 50' TV brand spot on 1st January and is supported by additional 60'/40' versions, digital outdoor and DM activity, and in-paper.
Category: Publications & media
Client: News International
Agency: Grey London
Production: Rattling Stick
Country: United Kingdom
Director: Andy McLeod
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Copywriter: Vicki Maguire
Art Director: Dave Monk
Producer: Kirsty Dye
DoP: Nanu Segal
Planner: Stephen King
Post production: Big Buoy
Editor: Andy McGraw
Soundtrack composer: Jack Sedgwick
Audio post-production: Wave