NewYork-Presbyterian Hospital: Danion Jones by Munn Rabot for NewYork-Presbyterian Hospital

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NewYork-Presbyterian Hospital: Danion Jones

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Industry Hospitals, Healthcare facilities & Medical Services
Media Film
Market United States
Agency Munn Rabot
Director Peter Rabot
Creative Director John Stingley, Peter Rabot
Photographer Garrett Lubertine
Account Supervisor Kate Lopez
Editor Antoine Mills
Production Lost Highway Films
Released April 2013

Credits & Description

Danion was born a healthy baby boy, 8 pounds, 9 ounces. When he was 2, he began getting sick, and was diagnosed with a massive brain tumor. He couldnât walk, see, or talk, and was on a ventilator. His mother brought him to NewYork-Presbyterian Hospital where Dr. Mark Souweidane and his team took on the difficult case and removed most of the tumor. Within a few months, Danion was able to function again. Over the next four years Danion lived a full life. He was passionate about singing and dancing, and his mother was able to capture what she says are priceless moments in photos and videos. When Danion was 6 years old, he performed at the Apollo Theater in Harlem. That year Danion was also filmed in a campaign for the hospital, directed by Peter Rabot. Sadly, despite everything that was done for Danion, the tumor eventually spread to his spine. He passed away several months after making the video.NewYork-Presbyterian Hospital and Agency Munn Rabot initially cancelled finishing the spot upon learning of the boy's death. Over the last year, Peter has been in touch with Danionâs mother who felt the ad which showed her little boy at his best â was a way of celebrating his life and honoring the doctors who had given him four years of quality life that he might not have had without their care. She encouraged New York-Presbyterian and Munn Rabot to go forward with airing the spot.
Category: Other
Client: NewYork-Presbyterian Hospital
Agency: Munn Rabot, New York
Production: Lost Highway Films
Country: United States of America
Director: Peter Rabot
Creative Director: Peter Rabot
Creative Director: John Stingley
Executive Producer: marc rosenberg
DoP: Maryse Alberti
Editor: Antoine Mills
Photographer: Garrett Lubertine
Production Manager: Natalie Warkenthien
Agency Producer: Rachel Manis
Account Supervisor: Kate Lopez