Bezeq Film ARE YOU READY FOR COLLEGE? by Acw Grey Tel-Aviv

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Industry Telecommunications Services
Media Film
Market Israel
Agency Acw Grey Tel-Aviv
Director Danny Yagil
Creative Director Ziv Meiri
Art Director Itzik Cohen
Copywriter Aharale Kidron
Producer Hamutal Peles, Tzafi Tuchman
Account Supervisor Noa Iskovich
Editor Ely Klain, Itay Meir
Production Hamutal Peles
Released March 2011

Credits & Description

Category: Internet Film
Advertiser: BEZEQ
Agency: ACW GREY
Production Company: HAMUTAL PELES, Tel Aviv, ISRAEL
Date of First Appearance: Mar 17 2011
Chief Creative Officer: Yonatan Stirin
Creative Director: Ziv Meiri
Copywriter: Aharale Kidron
Art Director: Itzik Cohen
Agency Producer: Signal
Account Supervisor: Noa Iskovich
Advertiser's Supervisor: Maya Kosashvili
Producer: Hamutal Peles/Tzafi Tuchman
Director: Danny Yagil
Editor: Ely Klain/Itay Meir
Sound Design/Arrangement: Gadi Raz
Cameraman: Yaniv Elfert
Music: Dory Lobel/Daniel K. Mandelam
Account Manager: Anat Leventon
Director Of Photography: Rotem Yaron
Other Credits: Oren Dar/Inbar David

English Description
Private NGN is a separate internet network for surfing in high bandwidth launched by Bezeq International, Israel’s largest internet service provider. In order to explain the need for a separate network we decided to switch the conversation from slow vs. fast to busy vs. free.
We came up with an absurd solution for the load on the internet:
Boring internet = less people surfing = faster connection
As part of our "Bore the internet" initiative, we produced porn movies, keeping the whole look and feel of the genre, only without the porn.


POV of a guy who got a new video camera and decides to film his female roommates.
He enters the room as they are studying for the SATs. Only after he promises to help them with their studies, they allow him to keep filming.
The girls start giggling as the camera keeps filming. At this point the viewer is convinced: a sex scene is about to begin.
But then he takes out an SAT practice book and starts quizzing the girls.