Bezeq Film LADY GETS A NEW HOSE by Acw Grey Tel-Aviv

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Industry Telecommunications Services
Media Film
Market Israel
Agency Acw Grey Tel-Aviv
Director Danny Yagil
Creative Director Ziv Meiri
Art Director Itzik Cohen
Copywriter Danny Yagil, Aharale Kidron
Producer Hamutal Peles, Tzafi Tuchman
Account Supervisor Noa Iskovich
Editor Ely Klain, Itay Meir
Production Hamutal Peles
Released March 2011

Credits & Description

Category: Internet Film
Advertiser: BEZEQ
Agency: ACW GREY
Production Company: HAMUTAL PELES, Tel Aviv, ISRAEL
Date of First Appearance: Mar 17 2011
Chief Creative Officer: Yonatan Stirin
Creative Director: Ziv Meiri
Copywriter: Aharale Kidron/Danny Yagil
Art Director: Itzik Cohen
Agency Producer: Signal
Account Supervisor: Noa Iskovich
Advertiser's Supervisor: Maya Kosashvili
Producer: Hamutal Peles/Tzafi Tuchman
Director: Danny Yagil
Editor: Ely Klain/Itay Meir
Sound Design/Arrangement: Gadi Raz
Cameraman: Yaniv Elfert
Music: Dory Lobel/Daniel K. Mandelam
Account Manager: Anat Leventon
Planner: Nir Duer
Director Of Photography: Rotem Yaron
Other Credits: Oren Dar/Inbar David

English Description
Private NGN is a separate internet network for surfing in high bandwidth launched by Bezeq International, Israel’s largest internet service provider. In order to explain the need for a separate network we decided to switch the conversation from slow vs. fast to busy vs. free.
We came up with an absurd solution for the load on the internet:
Boring internet = less people surfing = faster connection
As part of our "Bore the internet" initiative, we produced porn movies, keeping the whole look and feel of the genre, only without the porn.


In the movie, the viewer is presented with a typical pornographic film situation: a plumber comes to the rescue of a girl with a blocked sink.
When he finishes his job, she asks how can she repay him.
The plumber then lays out the materials he used for the fix, he even gives her a discount on the total. The movie fades out as they engage in small talk, with absolutely no sex involved.