TEAM LORO by Madre for Nextel

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TEAM LORO

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Industry Telecommunications Services
Media Film
Market Argentina
Agency Madre
Director Olov Burman
Art Director Hijos De Su Madre
Producer Natalia Mussolana La Comunidad
Production Landia
Released September 2011

Credits & Description

Category: Corporate Image
Advertiser: NEXTEL COMMUNICATIONS ARGENTINA
Product/Service: TELECOMMUNICATIONS
Agency: MADRE
Production Company: MEINDBENDER ANIMATION STUDIO, Gothenburg, Buenos Aires, SWEDEN, ARGENTINA
Production Company: PIONEER PRODUCTIONS, Gothenburg, Buenos Aires, SWEDEN, ARGENTINA
Chief Creative Officer: Madre
Executive Creative Director: Madre
Creative Director: Madre
Copywriter: Madre
Art Director: Madre
Agency Producer: Madre
Producer: Natalia Mussolana
Director: Olov Burman
Sound Design/Arrangement: La Casa Post Sound
Music: That Old Black Magic/Sammy Davis Jr.
Planner: Madre
Planner: Madre

English Description
Nextel changed its logo globally. That was great news for Nextel but in our opinion people found it irrelevant. So in order to humanize the novelty, the new Nextel logo produced a short film and made it available to everyone by screening it in movie theaters.