Google Film TRANSLATE FOR ANIMALS by Isobar London

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TRANSLATE FOR ANIMALS

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Industry Mobile phones, devices & accessories
Media Film
Market United Kingdom
Agency Isobar London
Director Mark Jenkinson
Executive Creative Director Seb Royce
Art Director Nathalie Turton
Copywriter Lorelei Mathias
Producer Jax Evans
Editor Jose Carlos Gomez
Production Super Glue
Released April 2010

Credits & Description

Category: Internet Film
Advertiser: GOOGLE
Product/Service: ANDROID/NEXUS ONE
Agency: GLUE ISOBAR
Production Company: SUPER GLUE, London, UNITED KINGDOM
Date of First Appearance: Apr 1 2010
Executive Creative Director: Seb Royce
Copywriter: Lorelei Mathias
Art Director: Nathalie Turton
Agency Producer: Louise Trethewey
Producer: Jax Evans
Director: Mark Jenkinson
Editor: Jose Gomez
Animation: Simon Cam
Account Manager: Jonathan Pangu
Planner: Danny Sullivan
Director Of Photography: Ed Rutherford

English Description
Google wanted to attract the masses to its new mobile, the Nexus One, and create a buzz about its mobile platform ‘Android’ as a fun, down-to-earth alternative to the style-conscious iPhone.

Android has a number of unique features – among them Google Translate – a voice recognition software to translate one language to another.

Luckily for us, the launch date happened to be the beginning of April.

Dramatise the idea that anything’s possible on Android. Highlighting the translate function, we made an App to translate animal-speak.

We wrote hundreds of lines of animal dialogue, released the App only on Android, and premiered a demo film on 1st April at Google.co.uk