NFL Game Pass by How Now Creative for NFL

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NFL Game Pass

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Industry Sports Teams & Events
Media Film
Market New Zealand, Australia, Asia Pacific, Middle East, South America
Agency How Now Creative
Creative Director Phil Bolger
Released September 2017

Credits & Description

Brand: NFL
Client: Perform
Creative Agency: How Now Creative
Production Company: How Now Creative
Creative Director: Phil Bolger (How Now)
Sound: Offset Audio
Synopsis:
London agency, How Now Goes Global for NFL GAMEPASS
Shoreditch based creative production agency, How Now Creative have crafted a fresh approach to pitching NFL GAMEPASS to the world. The campaign comprises of TV, VOD and social. One 30-second commercial is complimented by four six-second product benefit ads.
The creative takes a more light-hearted sidestep from previous executions by adopting an inside touch to speak to audiences, who may already be converts, but not currently customers.
NFL GAMEPASS offers customers 256 games ‘live’, and on demand, access to NFL Network - the 24/7 channel playing original NFL Films content and NFL RedZone - available on all devices.
The campaign is delivering to South America, Asia Pacific, Australia, New Zealand and the Middle East.
How Now Creative Director, Phil Bolger said, ‘The work digs a bit deeper into the world’s biggest sports franchise, tapping into the Americana and the humour of it all. NFL is a spectacle, the work should reference that.’