Marico Film Nihar Naturals: Patochitra by BBH Mumbai, Studio Eeksaurus

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Nihar Naturals: Patochitra

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Industry Cosmetics & beauty products, Hair Care
Media Film
Market India
Agency BBH Mumbai
Agency Studio Eeksaurus
Director E.suresh
Executive Creative Director Russell Barrett
Released October 2012

Credits & Description

Category: Cosmetics & toiletries
Brand: Marico India Pvt. Ltd.
Agency: BBH Mumbai
Country: India
Patochitra is an ancient popular art of storytelling in West Bengal - eastern part of India. Nihar Naturals is a challenger hair oil brand in this market that has always used local cultural nuances and art forms to empower women. For this particular tvc, BBH Mumbai used a famous Bollywood actress Vidya Balan and highlighted the vulnerable moments of her life through patochitra and baul music and put across the brand message.

Category: Cosmetics & toiletries
Client: Marico India Pvt. Ltd.
Agency: BBH Mumbai
Production: Studio Eeksaurus Pvt. Ltd
Country: India
Director: E Suresh
Executive Creative Director: Russell Barrett
Creative Director/ writer: suyash khabya
Creative Director/ art director: Roshni Kavina
Agency Producer: Rahul Kulkarni