Don't Come Back by Wieden + Kennedy Shanghai for Nike

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Don't Come Back

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market China
Agency Wieden + Kennedy Shanghai
Executive Creative Director Ian Toombs, Vivian Yong
Creative Director Enric Soldevila, Matt Skibiak
Art Director Felipe Revite
Senior Copywriter Lui Wei
Production Playfull Production
Director Ian Schwartz
Released November 2017

Credits & Description

Client Name: Nike China
Campaign Name: 2017 Nike Basketball “Always want the ball”
Print/Film: Always want the ball
Launch Date: 28 Oct 2017
Locations/Media:
All Digital - Worldwide
All Media / All PR, Retail & Events – China Mainland

Agency Credits

Nike China

VP Marketing: Steve Tsoi
Brand Communication Manager: Seven Yang


WIEDEN+KENNEDY SHANGHAI

Executive Creative Director: Ian Toombs, Vivian Yong
Creative Director: Matt Skibiak, Enric Soldevila
Art Director: Felipe Revite
Senior Copywriter: Liu Wei
Head of Integrated Production: Sanne Drogtrop
Executive Producer: Bernice Wong, Frances Tan
Editor: Leon Yan
Senior Planner: Leon Lin
Business Director: Dino Xu
Account Manager: Shawn Kai
Account Executive: Max Ma
Head of Project Management: Nicole Bee
Project Manager: Jane Gu
Business Affairs: Jessica Deng, Kathy Zhan

Head of Designers: Fish Ho
Designer: John Yao, Bo Yang, Cece Huang

External Credits:

PRODUCTION COMPANY: Playfull Production
Director: Ian Schwartz
1st Assistant Director: Carson Ng
Director of Photography: Jacob Moller
 Executive Producer: Wolfie Wong
Line Producer: Areta Mak
Art Director: Dong
Wardrobe Stylist: Ellen Bae
Sports Coach: William Pfouma
Casting: Johnny Gao
 
POST PRODUCTION (SH): FIN DESIGN (ONLINE)
Editorial: Luke Lynch  
Post Executive Producer: Billy Becket
Post Producer: Ivy Shi
VFX Artist/Supervisor:  Segundo Fernandez
Artist: Ted Tsui, Michael Fu, Camille Shen
 
COLOR (SH):
Colorist: Ben Conkey
Producer: Devin (ZuZu)
 
Music: Major Tom
Track: Undeniable by Donnie Daydream
 
MIXING (SH): Gum Music Shanghai
Executive Producer: Thomas Faucheur
Engineer: Ronald Qiu

Description:
Chinese fans do not want Zhou Qi back in China