Nike Film BOOM by Wieden + Kennedy

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market United States
Agency Wieden + Kennedy
Director Brian Beletic
Executive Creative Director Susan Hoffman, Matt O'rourke, Mark Fitzloff
Creative Director Ryan O'rourke, Alberto Ponte
Art Director James Moslander
Copywriter Karl Lieberman
Producer Leanne Amos, Cory Berg, Paula Cohen
Editor Angus Wall, David Brodie
Production Smuggler
Released September 2010

Credits & Description

Category: Clothing, Footwear & Accessories
Advertiser: NIKE
Product/Service: NIKE
Production Company: SMUGGLER, Hollywood, USA
Date of First Appearance: Sep 26 2010
Executive Creative Director: Mark Fitzloff/Susan Hoffman
Creative Director: Ryan O'rourke/Alberto Ponte
Copywriter: Karl Lieberman
Art Director: James Moslander
Agency Producer: Ben Grylewicz/Jen Dennis
Producer: Cory Berg/Paula Cohen/Leanne Amos
Director: Brian Beletic
Editor: Angus Wall/David Brodie
Sound Design/Arrangement: Squeak E. Clean
Post Production: The Mill
Cinematographer: Linus Sandgren/Igor Jadu Lillo
Editing Company: Rock Paper Scissors
Other Credits: Executive Producers: Patrick Milling Smith/Brian Carmody/Lisa Rich

English Description
Boom is among a series of commercials that celebrates the theme of “Boom”. Some big-time cameo appearances include Rick Ross, Bo Jackson, Nndamukong Suh, Tim Tebow and Robinson Cano who each celebrate that magical moment in sports. Whether it be sticking that landing, that huge open field hit or that knockout punch, each illicit the notion of “Boom”.