Nike: BRA X SIL by F/Nazca Saatchi & Saatchi Sao Paulo for Nike

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Nike: BRA X SIL

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Art Director Joao Linneu, Rodrigo Castellari, Theo Rocha
Copywriter Pedro Prado, Thiago Carvalho, Eduardo Lima, Silvio Medeiros
Account Supervisor Marcello Penna | Gisela Assumpção | Natalie Gruc | Camila Coletti, Marcello Penna | Gisela Assumpção | Camila Hamaoui | Mayra Pellegrini | Gustavo Saab
Editor Pedro Moreira Becker, Danilo Abraham
Released March 2012

Credits & Description

Category: Short Format Internet Film
Advertiser: NIKE
Product/Service: FOOTBALL
Agency: F/NAZCA SAATCHI & SAATCHI
Production Company: FAT BASTARDS, São Paulo, BRAZIL
Chief Creative Officer: Fabio Fernandes
Creative Director: Eduardo Lima
Copywriter: Eduardo Lima/Thiago Carvalho
Art Director: João Linneu/Theo Rocha
Agency Producer: Regiani Pettinelli/Renato Chabuh
Account Supervisor: Gisela Assumpção/Camila Hamaoui/Gustavo Saab
Advertiser's Supervisor: Guilherme Glezer/Barbara Casara
Director: Pedro Becker
Editor: Pedro Becker/Danilo Abraham
Sound Design/Arrangement: Ambulante Studio
Post Production: Casablanca/Fat Bastards
Account Manager: Marcello Penna
Planner: José Porto/Utymo Oliveira/Diego Dumont/Lívia Pinheiro
Cinematographer: Rhebling Jr
Account Manager: Marcello Penna
Planner: José Porto/Utymo Oliveira/Diego Dumont/Lívia Pinheiro
Cinematographer: Rhebling Jr
Other Credits: Head Of Art:joão Linneu/Locution: José Silvério

English Description
“The BRA x ZIL film substantiates all the enthusiasm we harbor for the brand and for soccer as a national passion. It was thanks to our passion that it was readied in an absolutely insane delay."
BRA x ZIL lasts a full 60 seconds and features the foremost soccer players in the world: Neymar, Ganso, Pato and Thiago Silva. Other Brazilian stars also play a part in it: the Paulista rapper Emicida, Neymar’s father, Ronaldo, Anderson Silva, Thiaguinho and the coach Mano Menezes, in addition to Argentinean soccer player Mascherano.
Starring the Brazilian All-Star Coach Mano Menezes, it is the call to the traditional Nike sifter, used to sort out young kids who are to play with some of the best teams in the world.