Nike Film Jordan Brand: Break To Build (Slap) by Wieden + Kennedy New York

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Jordan Brand: Break To Build (Slap)

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market United States
Agency Wieden + Kennedy New York
Director Rupert Sanders Mjz
Executive Creative Director Kevin Proudfoot, Todd Waterbury
Creative Director Derek Barnes-Acd's, Keith Cartwright
Art Director Ricardo Viramontes
Copywriter Andy Ferguson
Editor Neil Smith @ Work Post
Released October 2009


Cannes Lions 2010
Film Craft - Bronze

Credits & Description

Brief Explanation:
This ad takes viewers, through a series of quick visual cuts and invigorating sounds, on the players' journey to team-building and success, from the pain and frustration of pushing each other to the limit, to the elation and satisfaction that comes with making it out the other side.

Agency: Wieden + Kennedy, New York
Client: Jordan Brand
Creative Director: Derek Barnes
Creative Director:Keith Cartwright
Copywriter: Andy Ferguson
Art Director: Ricardo Viramontes
Executive Creative Director: Kevin Proudfoot
Executive Creative Director: Todd Waterbury
Head Of Production: Gary Krieg
Broadcast Producer: Dan Blaney
Business Afairs: Annemarie Cullen
Production Company: MJZ
Director: Rupert Sanders
Executive Producer: David Zander
Executive Producer: Eric Stern
Line Producer: Caroline Pham
Director of Photography: Greig Fraser
Production Designer: Tom Hartman
Editorial Company: Spot Welders
Editor: Neil Smith
Assistant Editor: Anchor Mac
Post Supervisor: Amanda Slamin
Executive Producer: Tommy Murov
VFX Company: Mass Market
Post Supervisor: Kim Wildenburg
Artist: David Parker
Artist:Thibault Debaveye
Executive Producer: Christine Schneider
Music Composer: Alexandre Desplat