Nike Film Caster Semenya by Wieden + Kennedy Amsterdam

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Caster Semenya

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market Netherlands
Agency Wieden + Kennedy Amsterdam
Executive Creative Director Mark Bernath, Eric Quennoy
Creative Director Hannah Smit, Evgeny Primachenko, Craig Williams
Art Director Teresa Montenegro
Copywriter Christopher Cryer
Production Park Pictures
Director Ag Rojas
Released September 2018

Credits & Description

Media: TV
Category: Sportswear
Client: Nike
Agency: Wieden + Kennedy, Amsterdam
Production: Park Pictures
Country: Netherlands
Director: AG Rojas
Executive Creative Director: Eric Quennoy
Executive Creative Director: Mark Bernath
Creative Director: Evgeny Primachenko
Creative Director: Hannah Smit
Creative Director: Craig Williams
Copywriter: Christopher Cryer
Art Director: Teresa Montenegro
Producer: Nick Goldsmith
Executive Producer: Michael Macmillan
Executive Producer: Maud Klarenbeek
Executive Producer: Stephen Brierley
DoP: Rina Yang
Group Account Director: Kathryn Addo
Designer: Gustav von Platen
Business Affairs: Fiona Fan
Account Managers: Cassandre Beck, Molly Rugg
Head of Design: Joe Burrin
Planning Director: Stephane Missier
Studio Director: Lizzie Murray
Art Producer: Kate Barrett, Stacey Prudden
Broadcast Producer: Magda Czyz
Communications Planning Director: Hillary Heath
Head of Production: Joe Togneri
Account Director: Amber Martin
Studio Artist: Noa Redero
Project manager: Loes Poot
Edit Company: Trim
Editor: Dominic Leung
Edit Assistant: Dave Davis
Producer: Tatyana Alexandra
Post Production Company: Glassworks Amsterdam
Colourist: Scott Harris
VFX Supervisor: Kyle Obley, George Webster (on set)
Production Coordinator: Salt Ibraeva
Lead Compositor: Kyle Obley
Music Company: Beatworms
Artist: Cam Ballantyne
Title: Caster
Sound Company: Wave Studios
Published: September 2018
Nike continues its headline-grabbing 30th anniversary ‘Just Do It’ campaign with another powerful film and another carefully considered partnership, this time with South African Olympic medallist Caster Semenya. The new film, created by Wieden + Kennedy Amsterdam and directed by Park Pictures’ AG Rojas, retraces the steps on Semenya’s journey towards her elite status, memorialising the key moments that helped her to become the athlete she is today by going back in time from present day to her childhood.
Just Do It.