THE DAY THE STADIUM SPOKE by BBDO Buenos Aires for Nike

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THE DAY THE STADIUM SPOKE

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market Argentina
Agency BBDO Buenos Aires
Released June 2012

Awards

Cannes Lions 2012
Film Lions Corporate Image Bronze

Credits & Description

Type of entry: Product & Service
Category: Corporate Image
Advertiser: NIKE
Product/Service: NIKE FOOTBALL
Agency: BBDO ARGENTINA Buenos Aires, ARGENTINA
Advertiser NIKE
Product NIKE FOOTBALL
Entrant BBDO ARGENTINA Buenos Aires, ARGENTINA
Type of Entry: Product & Service
Category: Corporate Image
Title: THE DAY THE STADIUM SPOKE
Advertiser/Client: NIKE
Product/Service: NIKE FOOTBALL
Entrant Company: BBDO ARGENTINA Buenos Aires, ARGENTINA
DM/Advertising Agency: BBDO ARGENTINA Buenos Aires, ARGENTINA


Brief Explanation
The objective of “The day the Bombonera Spoke” was to motivate Boca Jrs. Players for the new championship, because they need to get back on track.
We caught the players off guard while they were at a training session with this heart felt speech from the Bombonera. Who better suited than the Bombonera -the mythical Boca stadium- that witnessed every home game for the last 70 years?