Jumprope by Nike Brand Kitchen for Nike

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Jumprope

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market United States
Agency Nike Brand Kitchen
Director The Hoffman Brothers
Production Harvest
Released February 2011

Awards

Cannes Lions 2012
Film Craft Lions Sound Design Bronze

Credits & Description

Type of entry: Film Craft
Category: Sound Design
Advertiser: NIKE
Product/Service: NIKE SURFWEAR
Agency: harvest Santa Monica, USA
Title: JUMPROPE
Corporate Name of Client: Nike Surf
Agency: Nike, Beaverton
Global Chief Creative Officer: Ean Lensch
Production Company: harvest, Santa Monica
Director: The Hoffman Brothers
Senior Executive Producer: Bonnie Goldfarb
Executive Producer: Rob Sexton
Director of Photography: Tim Shurstedt
Sound Design Company: Digital One, Portland
Sound Designer: Chip Sloan
Brief Explanation
The film celebrates surfer Kolohe Andino's entry to the Surfing World Tour. Showcasing his pre-surf warm up, it begins with the rhythmic tick, tick, tick of a jump rope; Kolohe Andino’s signature pre-surfing warm-up. It’s a quiet beat that clocks the pace of the film, as layers of Andino’s sporting passion unfold with sun-washed and water-soaked glimpses of a young life lived fully.