Nike Film Just Do It by Ogilvy & Mather Taipei

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Just Do It

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market Taiwan
Agency Ogilvy & Mather Taipei
Executive Creative Director Giant Kung
Copywriter Madeline Chen
Production Mili Films
Director Omri Cohen
Released October 2018

Credits & Description

Media: TV
Category: Sportswear
Client: Nike
Agency: Ogilvy, Taiwan
Production: Mili Films
Country: Taiwan
Director: Omri Cohen
Executive Creative Director: Giant Kung
Copywriter: Madeline Chen
Producer: Vincent Chen
Senior Producer: Jon Cheng
DoP: Matthias Koenigswieser
Account Executive: Angela Yeh
Senior Account Executive: Calvin Yung
Vice President: Zoe Chuang
Direction Assistant: Danny Tsang
Edit Company: Exile Editorial
Editor: Nate Gross
Published: September 2018
In Asia, Taiwanese people are widely considered humble to a fault. Many see their politeness as a weakness. This film via Ogilvy, Taiwan, embraces the respectful and humble nature of Taiwanese athletes and shows that when it comes time to play, they don’t pull any punches. For the first time in over 10 years that Nike created a ‘Just Do It’ film specifically for Taiwan. Taiwan is legally know as Republic of China and under the rule of China even though its a completely different state, culture, people. Previously. they have had to use the work from Nike China until this year. It’s the first time Nike is really getting behind them and authentically celebrating Taiwanese culture in a work of this scope and calibre. This is a huge moment for Taiwanese youth to see their culture and language in the mainstream and take pride.