Nike Film Mo Farah - Smile by Wieden + Kennedy London

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Mo Farah - Smile

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market United Kingdom
Agency Wieden + Kennedy London
Executive Creative Director Kim Papworth, Tony Davidson, Iain Tait
Creative Director Anders Stake, Adam Fish
Art Director Tom Hall, Tom Bender, Kate Baker
Copywriter Freddy Taylor, Philippa Beaumont, Jamie Morgan
Creative Tom Hall, Kate Baker
Production Rogue Films
Director Mark Zibert
Released August 2017


British Arrow 2018
The Winners Sports Bronze Campaigns Arrow

Credits & Description

Category: Fashion
Media: Film
Brand: Nike
Agency: Wieden + Kennedy
Geo: United Kingdom
Advertising Agency: Wieden + Kennedy, London, UK
Creative Directors: Anders Stake, Adam Fish
Creatives: Tom Hall, Kate Baker
Executive Creative Directors: Tony Davidson, Iain Tait, Kim Papworth
Group Account Director: Ryan Fisher
Account Director: Sophy Woltman
Account Manager: Sophie Lake
Head of Planning: Paul Colman
Planner: Paula Bloodworth
TV Producer: Anna Neilson
TV Production Assistant: Iona Patterson
Production Company: Rogue Films
Director: Mark Zibert
Executive Producer: Charlie Crompton, Orlando Wood
Line Producer: Sophie Hernandez Weldon
DOP: Ross Giardina
Editorial Company: Final Cut
Editor: Dan Sherwen, Nikki Porter, Leila Gaabi
VFX Company: Time Based Arts
VFX Supervisors: Jo Gutteridge, Tom Johnson
Sound Studio: Factory Studios
Sound Designers: Jack Hallett, Anthony Moore
Producer: Becky Bell
Music Company: Pitch & Sync
Executive Producer: Simon Robinson
Art Buyer: Maisie Willoughby
Photographer: Jamie Morgan
Production Company: Rosie Serlin Associates
Art Direction: Tom Hall, Tom Bender, Kate Baker
Copy: Freddy Taylor, Philippa Beaumont, Jamie Morgan
Design: Ryan Teixeira, Tobias Bschorr
Artwork: David Brodie, Indy Basra
Retouching: Stanley's
Published: August 2017
As Mo Farah steps onto the London Stadium track to compete in his final campaign for double gold, Nike's new film 'Smile' celebrates the tremendous sacrifice and resilient mindset behind his record-breaking track career...and unbeatable smile.