Nike: Music Runs Ellie by Akqa New York for Nike

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Nike: Music Runs Ellie

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market United States
Agency Akqa New York
Production Cartel
Director Paul Minor
Executive Creative Director Duan Evans
Creative Director Jake Cooper, Simon Schmitt
Producer Anne Johnson
Account Supervisor Gareth Nettleton
Released October 2011

Credits & Description

Category: Best Use of Music
Advertiser: NIKE
Product/Service: NIKE+ RUNNING
Agency: AKQA
Production Company: THE CARTEL, Los Angeles, USA
Chief Creative Officer: James Hilton
Executive Creative Director: Duan Evans
Creative Director: Jake Cooper/Simon Schmitt
Agency Producer: Charlotte Davis
Account Supervisor: Gareth Nettleton
Producer: Anne Johnson
Director: Paul Minor
Music: Ellie Goulding/Under The Sheets. Remixed By Jakwob.
Account Manager: Sarah Meynell
Account Manager: Sarah Meynell

English Description
Nike Running UK wanted to interest a younger, aspirational female audience in running and promote Nike+ as the tool to run with.

So we created a campaign fronted by pop singer Ellie Goulding, using one of her own songs, specially remixed to make it the perfect track to run to.

We filmed Ellie as she toured LA, New York and London, running with the Nike+ app in-between gigs. Every run she completed was posted to Facebook along with her commentary, putting each run in the context of her real life for her fans.

The campaign climaxed in a stylish film documenting her running and her music, to the soundtrack of her running remix.


IMPACT

63,000 views in the first three weeks.

Critically acclaimed by press and blogs worldwide including: Fubiz.net, Campaign, Creativity Online, Ads of the World, Adrants, The Reel, I Believe in Advertising and more.

Best of all, the campaign inspired thousands of Ellie’s Facebook fans to get out there and run.